Via the Manchester Evening News »
Veggie backing for big Mac
THE Vegetarian Society is about to back a new range of products in McDonald’s restaurants.
The organisation, based in Altrincham, is in talks with the US fast food giant to endorse snacks including milkshakes.
But McDonald’s – who are aiming to give healthier options to customers – have said they won’t be introducing a veggie-burger.
A McDonald’s spokesman said: “We are continuing to work with the Vegetarian Society on a number of initiatives, but we are not seeking approval for a burger.”
A Vegetarian Society spokesman said the new choices were still being decided, but stressed they would be strictly vegetarian-compliant.
The society already approves seven McDonald’s items. Talks are taking place about approving more.
The specific foods are expected to be announced shortly.
A hand-picked selection of McDonald’s products have been approved by the society since 2004. They include an apple and grape bag, a bagel with veggie dressing, balsamic dressing, fruit toast, garden salad, porridge and a deli sandwich.
The same year also marked the introduction of the McQuorn burger as a substitute to meat and was applauded by the Vegetarian Society.
But it was withdrawn due to lack of popularity, and replaced by a sandwich.
Also in 2004 McDonald’s overhauled its breakfast menu and launched choices of salad to cater for growing demands for healthier choices.
New food on sale included mineral water, a fruit and yoghurt dessert, porridge and orange juice.
The Vegetarian Society reviews its endorsements every year. It has approved two Burger King products since 1998 and also backs veggie fast-food restaurant V2GO at Manchester’s Trafford Centre.
McDonald’s is also testing Halal products in some of its branches to appeal to the Muslim population.
Last year McDonald’s revealed it was closing 25 of its 1,200 restaurants in Britain after falling sales.