Follow-up to the Masterfoods/Mars U-turn – The Daily Telegraph write in their article about this …
“The first changes to the manufacturing process will begin on Monday, but it will be several months before the last of the non-vegetarian products are off the shelves.
Any bar bought with a “best before” date after October 1 2007 can no longer be classed as vegetarian. The company switched to animal rennet at the beginning of this month after the vegetarian alternative, which is produced by bacteria, was deemed too unreliable.”
The company will tomorrow publish adverts apologising for the change and explaining future plans, which come at the start of National Vegetarian Week.
Keep an eye out for those apology adverts. If anyone spots them please contact me.