Via the Metro »
Has fruit drink lost its Innocence?
Wednesday, May 2, 2007
A fruit smoothie company which promotes a healthy lifestyle has been criticised for teaming up with McDonald’s.
Innocent has struck a deal with the fastfood chain to offer cartons of its strawberries, blackberries and raspberries smoothie in children’s Happy Meals.
The British drinks firm, which also promotes recycling and green issues, justified taking part in the six-month trial on its website.
‘More kids would get the opportunity to eat more fruit,’ according to a company statement.
But within hours the decision met fierce criticism. One comment on the site read: ‘I find it quite disappointing you’ve teamed up with McDonald’s as they are a company with a terrible reputation for exploitation, deceit and misery.’
Innocent co-founder Richard Reed said the firm would always be ‘natural, healthy and give a percentage of profits to charity’.
He added: ‘McDonald’s has been through some tough times with its reputation and image. It is responding to consumer demand and is going to have healthier fruit-based drinks on their menu.’