Previously on ScouseVeg...
April 30th: Mars confectionary no longer vegetarian
May 14th: Mars products no longer veggie - an update
May 14th: The Mars confectionary debate continues
May 14th: THe Mars debacle - online newspaper coverage
So Masterfoods are saying: “Forget about Muslims (about 1.6 Million of them.) Screw all the vegetarians, (who, looking at the figures, are on the rise.) Don’t worry about the Jewish population (estimated at 275,000), or other sects and religions who cannot eat anything with animal by-products in them, we’ll sell them to everybody else.”
Looking at the amount of hits the website got yesterday when the national media covered the story, and by reading all the posted comments, it is clear that this move by Masterfoods is the most unpopular thing they’ve done. (Trust me, they’ve done other bad things, but this is the worst.)
Fiona Dawson – MD of Masterfoods. You have one helluvaamess to clear up.
And you can start by stopping the inclusion of rennet in the making of your products.
I’m sure that there will be a PR firm hired by Masterfoods, or even somebody Googling the company name there will have found all the search results, which do not make good reading.
One sentence which will make you change your decision: Your sales will drop. Big time.
Online Petition »