PETA and Stella aiming their next campaign at geeks…
Stella McCartney’s New Protest Goes Virtual
Fashion designer STELLA MCCARTNEY new animal rights campaign has gone virtual – she is staging an anti-fur protest in cult online world Second Life. MCCartney is teaming with People for the Ethical Treatment of Animals (PETA) for the world’s first virtual anti-fur protest next month (12Jul07) on a new island dubbed – a Stella MCCartney/PETA World – which features an English countryside, tree houses, picnic tables and Linda MCCartney mini veggie burger stalls. She says, “Sometimes it’s nice to have a bit of humour on serious subjects.” Second Life is an internet based virtual world that started in 2003.