Home grown food is miles better

Via the Metro:

Home grown food is miles better
Tuesday, July 31, 2007

Consumer anger is growing at the amount of food transported from the other side of the world to fill Britain’s supermarket shelves.

Fifty-four per cent of Britons want more locally produced food available in the store where they regularly shop, according to new figures. And 53 per cent believe retailers need to do more to develop and promote British products.

The survey found 41 per cent think shops should provide more details about the distance the product has travelled – the so-called ‘food miles’.

One in five – 19 per cent – already try to avoid products with high food miles by looking at its country of origin.

The concern over food miles reflects wider environmental concerns among consumers.

The survey found 71 per cent of British adults recycle as much packaging waste as they can. Sixty-six per cent of shoppers believe retailers should do more to reduce the amount of packaging, with 60 per cent calling for less packaging on fresh fruit and veg.

Neil Mason, of analysts Mintel, who carried out the survey, said: ‘Frustration tends to run high when products that could be grown right here in the UK have been flown in from the other side of the world.’

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