This is the funniest thing I’ve read in ages.
So you are Alder Hey Children’s Hospital and you want to raise a bit of money but do your bit for the environment.
– You need a well known name prefrebly somebody from the area who would get noticed.
– Some bright spark tell you that you should go with the fur wearing Coleen McLoughlin…
Article via the Echo:
Hospital bags Coleenâ€™s charity help
Feb 2 2008
by Tina Miles, Liverpool Echo
SHEâ€™S graced the covers of fashion magazines all over the world, featured in Vogue and presented her own TV show.
So itâ€™s no surprise super stylish Coleen McLoughlinâ€™s latest must-have has been causing a stir in Liverpool.
The fashion icon designed her own environmentally friendly bag to help raise cash for Alder Hey Childrenâ€™s Hospital.
Bosses at Clayton Square shopping centre, where the bag is available, have announced the Bag for Life is well on target to raise Â£30,000 for the hospitalâ€™s Imagine Appeal.
Coleen said: â€œI was made up to be approached about this bag as Alder Hey is very close to my heart.
â€œRaising money for sick children and doing your bit for the environment at the same time is a winner.â€
Yeah good token gesture there. It actually requires little or no effort or her part apart from making the above remark.
To Alder Hey – all power to you for trying to raise some money. I hope the bags for life are a huge success. But please… sack whichever marketing company came up with her name to be associated with this worthy cause.