APRIL 22ND – EARTH DAY
The Earth Day Network has launched a Facebook application designed to engage people on the issue of climate change and attract support for their A Billion Acts of Green campaign.
Earth Day is held every April 22 around the world and aims to raise awareness of climate change and environmental issues.
The event first began in America in 1970 and since then has grown into a global event. In celebration of Earth Day, individuals, communities and officials and even businesses around the world hold a variety of events; this year the campaign aims to collect a pledges for A Billion Acts of Green, which the organizers then intend to present at the UN Conference on Sustainable Development in Rio de Janeiro in June 2012.
Any individual or business can make a pledge. If you are interested in contributing to the campaign, make a pledge through the Facebook application:
WASHINGTON, DC – (Washington, D.C. April 19, 2011)“Earth Day Network today announced a collaboration with Facebook to engage people worldwide in environmental action through the Billion Acts of Green® campaign. The two organizations worked together to create a new application or “app” that is inspiring people around the world to take actions to reduce their impact on the environment.
“Earth Day Network’s collaboration with Facebook on the app takes advantage of two global platforms: Facebook’s social network and Earth Day, the largest platform for environmental action,” said Kathleen Rogers, President and CEO of Earth Day Network (EDN). “This effort is founded on the shared belief that to achieve real progress on today’s immense environmental challenges we must act together. Facebook defines togetherness in the digital age, and has the unique ability to take a positive message and propel it across cultural, national, and religious divides. That’s what Earth Day is all about too.”
“Facebook’s partnership with Earth Day Network to create and promote the Billion Acts of Green app is an exciting way to harness the Facebook platform’s power and reach on behalf of the environment,” said Jonathan Heiliger, V.P. of Technical Operations at Facebook. “Whether pledging to save energy, use less water, use alternative transportation, or take other steps, people can use Facebook to mark Earth Day with meaningful action – and can encourage their friends to do the same. This will help Earth Day Network achieve its ‘Billion Acts of Green’ goal.”