Media release

‘ART OF LIVING’ HELPING PEOPLE BREATHE MORE EASILY

BEATLES AND DAILY TOIL INSPIRED DALIP

A global movement responsible for changing the mindset of the likes of ex-militants in India through the benefits of meditation and breathing is growing in Liverpool thanks to the ambitions of Dalip Matta.

Art of Living, founded by Sri Sri Ravi Shankar, is steeped in spiritual traditions and has become one of India’s most visible exports.

Now Dalip is backing an event to have the same wholesome effect on stressed out people in the city following the economic downturn.

“It’s hard to estimate how many people are now interested in Indian spirituality,” says Dalip Matta, organiser of the Art of Living’s free sampler event being held from 7pm to 9pm in Blackburne House on Wednesday April 20th, 2011.

“Perhaps the stunning growth of yoga is one indicator,” points out Matta. “In the U.S. for example, almost 16 million people practise, spending around $6bn a year on classes, equipment retreats, clothing and yoga-related media.”

“It’s spiritual fast-food if you like,” says the Indian-born 37 year old, who arrived in Liverpool aged 6 and comes from a family of grocers who have a store, Matta’s in Bold Street, Liverpool City Centre.

Dalip was attracted to the Art of Living after becoming embroiled in the relentless toil of helping to run the business.

“I’m a big Beatles fan and read about Sri Sri Ravi Shankar’s devotion to Maharishi Mahesh Yogi, a globetrotting guru who developed the transcendental meditation technique that famously attracted the Beatles.

“Shankar offers a breathing technique, the Sudarshan Kriya, his own version of the Pranayama techniques practised by Hindus for centuries as a path to meditation.

“For me, The Art of Living has helped me to become more relaxed amongst the stresses of running a successful family business and I’d recommend it to anyone.”

Matta is now spreading the message to people across the city in the belief that the pressures of everyday life may swell numbers further based on encouraging bookings for the two hour event that includes an insight into The Art of Living, yoga, meditation and the chance to meet like-minded individuals.

“It’s just a sampler and a pre-cursor to an Art of Living weekend course on breathing techniques that we’re staging at the Liverpool Wellbeing & Yoga Centre in Hope Street, Liverpool on May 20th-23rd.”

Dalip is also travelling to Berlin in July to celebrate 30 years of the Art of Living at the World Culture Festival with more weekend courses in Liverpool planned prior in the build up to the big anniversary.

http://www.worldculturefestival.org/en/

http://www.artofliving.org/uk-en

Editors Note:

May’s weekend course is priced at £250 that entitles one person to bring a friend or family for free. Timings are as follows:

May 20 – 6pm-10pm
May 21 – 10am – 5.45pm
May 22 – 10am – 5.45pm
May 23 – 6pm – 10pm

Guest list for the sampler evening and enquiries about the weekend course are available from Dalip Matta via dalip_matta@yahoo.com

Media enquiries should be directed to Joel Jelen, Ubiquity pr, joel@ubiquitypr.co.uk 0151 703 0917 / 07710 436 125.