A business news article from Arizona, USA:

“Not just granola and sandals”
By Levi J. Long ARIZONA DAILY STAR

The shoes are fashionable.

And the food isn’t bad either.

No longer considered a “hippie fad,” the vegan lifestyle is translating into business opportunities for some local entrepreneurs, resulting in part from a growing $50 billion a year natural-products industry.

“People think vegans are grungy, granola eaters,” said Ana Terrazas, who has been a vegan for 25 years.
“But it is becoming more mainstream, and businesses are thinking about that.”
In Tucson, that means a Web site for vegan consumers, a new line of vegan brownies and a new restaurant devoted to vegan palates.

For those not in the know, veganism is defined as a person who avoids using eggs, dairy, honey, meat, poultry and fish, and does not buy products derived from animals, such as fur or leather, according to the Vegetarian Resource Group, based in Baltimore, Md. There are more than 1.7 million vegans, in the United States, according to a 2000 poll conducted by the group…”

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